Sinai Health Foundation
Multi-channel Spring Campaign
Art Direction
Concepted and art directed a multi-channel nonprofit campaign focused on increasing donations for specialized pediatric care, spanning video, print, and email formats.
From ideation through production, I led the creative development to strike the right emotional tone—balancing empathy and education without overwhelming the audience.
The campaign was crafted to resonate deeply, using powerful visual storytelling to drive action, while maintaining clarity around the cause. This project exemplified my ability to proactively problem-solve, collaborate across teams, and elevate the work through thoughtful craft and strategic intent.
Paid digital ads
Direct Mail
Landing page
Sinai Health Foundation
Multi-channel Holiday Campaign
Art Direction
Led the concept and art direction for a multi-channel nonprofit campaign aimed at driving donations for cancer research, delivered through video, print, and email.
I focused on transforming complex research data and statistics into visually compelling, accessible storytelling—ensuring the message was not only clear, but emotionally resonant. From strategy through execution, I collaborated across departments to elevate the work, crafting bold, insight-driven creative that educated, engaged, and inspired action.
Paid digital ads
< Press Play
Direct Mail
